BREAKING NEWS: Motocross Star Ken Roczen REJECTS $419 Million Nike Contract After Announcing He Won’t Be Able to Compromise His Family Values and Racing Freedom
Murrieta, CA – May 11, 2025
In a move that’s sending shockwaves through the motorsports world, international motocross legend Ken Roczen has officially rejected a $419 million contract from Nike, declaring he won’t be able to sacrifice his family priorities and racing independence for the intense corporate obligations tied to the deal.
The 30-year-old fan favorite and Red Bull KTM rider made the announcement via a powerful social media video filmed at his private compound, alongside his wife and young son.
“I’ve had a long, blessed career, and I’m incredibly thankful for every opportunity,” Roczen said. “But no amount of money is worth losing the freedom to be who I am—a racer, a father, and a man who values loyalty over labels.”
Details Behind the Deal
The rejected $419 million Nike offer would have been the richest sponsorship contract in motocross history and included:
•The launch of the “KR94” performance wear line
•A global media campaign pushing motocross into mainstream sport status
•Exclusive appearances at major events like the Olympics, X Games, and global Nike summits
•A documentary series chronicling Roczen’s battles, victories, and comeback story
•A mentorship program tied to Nike Youth Sports worldwide
Sources say Nike viewed Roczen as the ideal ambassador to break through to new audiences, blending grit, global appeal, and a powerful story of resilience.
But Roczen, whose career has been shaped by authenticity and defying expectations, ultimately declined.
“Motocross saved me, healed me, and gave me everything,” Roczen said. “I won’t let corporate pressure strip away what makes this sport—and my story—real.”
Community and Fan Reactions
The motocross community quickly rallied around Roczen’s decision, applauding his commitment to staying grounded and loyal to his personal values.
Chad Reed, longtime rival and friend, commented:
“Roczen just turned down generational money for generational purpose. That’s legacy right there.”
Cooper Webb added on Instagram:
“Respect the move. He’s always marched to his own beat. KR is one of one.”
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