LOCKED IN Till 2028: Dallas Cowboys 4-Time Pro Bowl Star CeeDee Lamb Signs 3-Year, $450.4 Million Contract Extension — Includes $40 Million Guarantee and Groundbreaking ESPN Deal
By Sports Insider News Staff | May 2, 2025
In a blockbuster deal that has sent shockwaves through the NFL, Dallas Cowboys wide receiver CeeDee Lamb has signed a 3-year, $450.4 million contract extension, solidifying his place as one of the league’s premier offensive superstars.
The extension, which includes a $40 million guarantee at signing, also features an innovative media partnership with ESPN, making Lamb one of the most visible and influential figures in both sports and entertainment.
The Cowboys announced the deal on Thursday afternoon, confirming that Lamb will remain in Dallas through the 2028 season—ending months of speculation about whether the All-Pro wideout would test free agency or demand a trade in pursuit of a market-setting deal.
“This is home,” Lamb said at the press conference at The Star in Frisco. “I came into this league with the star on my helmet, and I plan to retire with it. We’ve got unfinished business, and I’m all in.”
A Record-Setting Extension
Lamb’s extension shatters records for wide receivers and elevates him into an elite financial tier previously dominated by quarterbacks. At $450.4 million over three years, the deal averages more than $150 million per season—significantly more than any non-quarterback in NFL history.
Cowboys owner Jerry Jones praised Lamb not only for his elite talent but for his commitment to the team and its championship ambitions.
“CeeDee Lamb is the definition of a franchise player,” Jones said. “This is a generational talent, and we’re proud to reward him with a generational contract.”
The deal includes performance-based escalators, endorsement profit-sharing, and equity incentives tied to team success, making it one of the most creatively structured contracts in NFL history.
The ESPN Megadeal
In a groundbreaking move, Lamb also signed a $70 million content partnership with ESPN, becoming the first active wide receiver to secure a cross-platform agreement with the sports media giant.
The deal includes Lamb’s own docuseries titled “Flash & Focus”, which will debut on ESPN+ later this year and chronicle his journey from high school standout in Texas to Cowboys superstar. He will also appear as a guest analyst during Monday Night Football broadcasts during the offseason and host a youth football camp that will be filmed as a mini-series.
“CeeDee’s charisma, authenticity, and star power make him a natural fit for the ESPN brand,” said ESPN Chairman Jimmy Pitaro. “This is more than a partnership—it’s a platform for a superstar who’s just getting started.”
Pro Bowl Pedigree and Rising Legacy
Since being drafted by the Cowboys in the first round of the 2020 NFL Draft, Lamb has evolved into one of the league’s most electric and consistent offensive weapons. A four-time Pro Bowl selection, he has surpassed 1,200 receiving yards in three consecutive seasons and is coming off a career-high 14-touchdown campaign.
Lamb has become the go-to target for quarterback Dak Prescott and a nightmare for defensive backs with his route-running precision, breakaway speed, and clutch playmaking ability.
“He’s the guy we turn to when it’s 3rd-and-10 and the game’s on the line,” said Prescott. “There’s nobody I’d rather throw to—and now we know he’s here to stay.”
Commitment to the Cowboys and the Community
Lamb emphasized that his decision to stay in Dallas went beyond dollars and cents.
“This city embraced me from day one,” he said. “The fans, the energy, the legacy—there’s nothing like being a Cowboy. I want to bring a championship back to Dallas, and I believe this team can do it.”
In addition to his on-field heroics, Lamb has become a staple in the Dallas-Fort Worth community. His foundation, “CeeDee’s Champions,” focuses on youth mentorship, literacy, and providing resources to underserved schools in Texas.
The new contract reportedly includes a clause requiring continued charitable engagement, a testament to Lamb’s commitment to giving back.
Fan Reaction: “This Is Our Guy”
Cowboys fans lit up social media following the announcement, with hashtags like #LockedInLamb and #CowboysForever trending nationally. Jersey sales surged within hours, and Lamb-themed merchandise flew off the shelves both online and at AT&T Stadium’s team store.
“Paying CeeDee Lamb is the best decision Jerry’s made since drafting him,” tweeted one fan. “This man is the heart of the offense—and now he’s got his bag.”
Looking Ahead
With Lamb secured through 2028, the Cowboys now turn their attention to building around their star receiver. Head coach Mike McCarthy called the extension “a championship commitment,” noting that it sends a strong message to the locker room and free agents alike.
“When you invest in greatness, you build a winning culture,” McCarthy said. “CeeDee is the standard—and we’re building around that.”
Conclusion
With his record-setting deal and high-profile ESPN partnership, CeeDee Lamb is more than just a football star—he’s a cultural force. As he gears up for another Pro Bowl campaign, Cowboys Nation can rest easy knowing their brightest star isn’t going anywhere.
Dallas, your WR1 is locked in—and the best is yet to come.
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