EXCLUSIVE Naomi Osaka made nearly £10 million last year thanks to deals with…

**EXCLUSIVE: Naomi Osaka Made Nearly £10 Million Last Year Thanks to Deals with Top Global Brands**

Naomi Osaka, one of the most recognizable names in tennis, has once again demonstrated her immense commercial appeal by earning nearly £10 million last year from her lucrative deals with several top global brands. The Japanese tennis star, who has been a powerhouse both on and off the court, secured her status as one of the highest-earning female athletes through endorsements and partnerships that reflect her global influence and marketability.

### The Brands Behind the Big Earnings

Osaka’s impressive earnings last year can largely be attributed to her deals with some of the world’s most renowned companies. Among the brands Osaka is partnered with are:

1. **Nike** – Osaka’s multi-million pound deal with Nike remains one of her most significant endorsements. The sportswear giant has backed her since 2019, and their collaboration has resulted in high-profile advertising campaigns and exclusive apparel collections. Osaka’s unique style and global appeal make her an ideal ambassador for the brand.

2. **Louis Vuitton** – As the face of luxury fashion, Osaka has collaborated with Louis Vuitton in an ongoing deal that aligns her with the elite world of haute couture. This partnership not only amplifies her presence in the fashion industry but also connects her with a wider, more diverse audience.

3. **Beats by Dre** – Osaka’s deal with Beats by Dre capitalizes on her connection with youth culture and music. As one of the faces of the brand’s marketing campaigns, she has appeared in multiple ad spots showcasing her style, while appealing to a younger generation of consumers.

4. **Tag Heuer** – Osaka’s partnership with Swiss luxury watchmaker Tag Heuer reflects her status as a modern icon. Known for her time on the tennis court, the collaboration emphasizes precision and excellence, values that resonate with her personality and performance.

5. **Workday** – In the tech and financial sectors, Osaka’s endorsement deal with Workday highlights her versatility and appeal beyond traditional sports endorsements. Workday, a leader in enterprise software, sees Osaka as a symbol of the modern, forward-thinking professional.

### The Impact of Osaka’s Global Appeal

Naomi Osaka’s earnings are not just a reflection of her prowess on the court, but also of her unique brand image. Osaka has consistently transcended the world of sports, becoming a global cultural figure. Her background as a Japanese-Haitian athlete, combined with her outspoken advocacy for social justice issues, has made her a role model and a highly sought-after ambassador for brands looking to tap into her diverse following.

In 2023, despite stepping back from some competitive play due to personal commitments, including welcoming her first child, Osaka continued to maintain her strong presence in the commercial sphere. Brands value her authenticity, and her collaborations often feel genuine rather than transactional. This connection with audiences has allowed her to maintain a strong influence, even when she is not actively competing.

### Off-Court Ventures and Entrepreneurial Success

In addition to endorsement deals, Osaka’s entrepreneurial ventures have also contributed to her massive earnings. She co-founded her own sports agency, **Evolve**, which manages her career and those of other athletes, giving her greater control over her brand and financial future. She has also ventured into the world of skincare with her brand **Kinlò**, which caters to people with melanated skin, further diversifying her revenue streams.

These ventures not only demonstrate Osaka’s business acumen but also ensure that she remains a significant force in industries beyond tennis.

### Looking Ahead: More Deals on the Horizon?

With Osaka set to return to the tennis court in 2024, her earnings from endorsements are likely to soar even higher. Her return to competition will renew interest from brands seeking to align with her global appeal, and new partnerships are expected to be announced as she makes her comeback. Some reports suggest that companies in the tech and fitness sectors are already in discussions with Osaka about potential collaborations.

### Conclusion

Naomi Osaka’s near £10 million earnings in 2023 underline her status as a dominant force not only in tennis but in global business. From sportswear to luxury fashion, tech, and entrepreneurial ventures, Osaka has built a diverse and impressive portfolio of partnerships. With her undeniable talent, strong brand, and loyal fanbase, Naomi Osaka is poised to continue her reign as one of the highest-earning athletes in the world for years to come.