Dallas Cowboys Star Brandon Aubrey REJECTS $360 Million Nike Contract After Shocking Personal Announcement
June 22, 2025 | Dallas, TX
In a headline that stunned the NFL and sports endorsement industry alike, Dallas Cowboys breakout star kicker Brandon Aubrey has officially rejected a $360 million endorsement deal from Nike — a deal that would have made him the highest-paid kicker and one of the most endorsed athletes in football history.
The announcement, made earlier this morning in a press conference at The Star in Frisco, came with an unexpected twist: Aubrey revealed that he will be stepping away from all off-field endorsements due to a deeply personal commitment.
A Meteoric Rise, Then a Bold Rejection
Brandon Aubrey, the 29-year-old former professional soccer player turned NFL sensation, became a household name in 2023 after going perfect on field goals throughout his rookie season. His precision, calm demeanor, and laser focus quickly made him one of the most reliable players on the Cowboys’ roster — and a favorite of both fans and sponsors.
Nike, eager to tap into Aubrey’s growing popularity and underdog story, reportedly offered him a 10-year, $360 million endorsement package. The deal included exclusive footwear lines, training campaigns, and appearances as the face of Nike’s new “Precision Under Pressure” ad series, designed to highlight athletes who thrive in clutch moments.
But instead of signing the dotted line, Aubrey walked away.
The Announcement: “I Won’t Be Able to Give 100%”
Standing at the podium in front of dozens of reporters, Aubrey began his statement by expressing gratitude to Nike and his fans.
“This offer was life-changing. It was generous, and I’m truly honored that a company like Nike saw something in me worth investing in,” Aubrey said.
But then came the curveball.
“After deep reflection with my family and inner circle, I realized that I wouldn’t be able to give 100% to a commitment like this without compromising something else that matters just as much — if not more. That’s why I’m turning it down.”
Aubrey then revealed the heart of his decision: he and his wife, Claire, are expecting twins this fall, and he wants to dedicate his off-field time entirely to preparing for fatherhood and being present with his family.
“I’ve worked so hard to get to this point in my football career. But I also know how short and precious these moments are with your children — especially when they’re just arriving into the world. I won’t be able to fully serve both obligations the way they deserve, so I’ve chosen what matters most to me.”
Reactions Across the NFL
The news immediately sent shockwaves across the league. Players, coaches, and analysts took to social media to share their thoughts.
Cowboys quarterback Dak Prescott tweeted:
“Much respect to my guy Brandon. True family man and team-first athlete. Proud to share the field with him.”
Legendary kicker Adam Vinatieri weighed in on ESPN:
“You don’t see this kind of thing often — especially in a league where endorsements like that are rare for kickers. It says a lot about who Brandon Aubrey is as a person.”
Nike has yet to release an official statement regarding Aubrey’s decision but is reportedly “disappointed yet understanding” of the kicker’s personal priorities.
Cowboys Standing By Their Star
The Cowboys organization was reportedly aware of Aubrey’s deliberation over the deal and fully supported his decision.
Head Coach **Mike McCarthy
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