Congratulation: Novak Djokovic Signs Three-Year Sponsorship Deal With..

**Congratulations: Novak Djokovic Signs Three-Year Sponsorship Deal With Lacoste**

In a major development in the world of tennis and sports endorsements, **Novak Djokovic**, the 24-time Grand Slam champion, has signed a **three-year sponsorship extension with Lacoste**, the iconic French fashion and sportswear brand. This lucrative deal further strengthens the partnership between one of the greatest tennis players of all time and one of the most prestigious brands in the sports fashion world.

### The Perfect Match Continues

Novak Djokovic and Lacoste have been working together since 2017, and this new **three-year extension** will see Djokovic continue to represent the brand both on and off the court. Known for his poise, skill, and dominance in tennis, Djokovic’s partnership with Lacoste highlights a blend of performance, elegance, and heritage, qualities that are synonymous with the Lacoste brand.

“I’m thrilled to continue my journey with Lacoste,” said Djokovic in a statement. “They have been a fantastic partner, supporting me through key moments of my career. I’m excited to see what we will achieve together in the coming years.”

### What the Deal Includes

As part of the deal, Djokovic will continue to wear Lacoste’s custom-designed apparel during all his tennis matches, including Grand Slams, ATP tournaments, and Davis Cup appearances. The partnership also involves Djokovic’s involvement in the design process for Lacoste’s tennis collections, with his input helping to create cutting-edge performance gear for both professionals and amateurs.

Djokovic will also play a central role in Lacoste’s marketing campaigns, social media initiatives, and exclusive product lines. Fans can expect to see new Djokovic-inspired collections released over the next few years, with a focus on both performance and lifestyle products. Lacoste, known for its distinctive crocodile logo, will use Djokovic’s status as a global ambassador to continue elevating its profile in the world of sports fashion.

### Lacoste’s Statement

Lacoste, known for its long-standing tradition in tennis fashion, expressed their excitement about continuing the collaboration with Djokovic. A company representative stated, “Novak Djokovic embodies the spirit of Lacoste – a blend of elegance, determination, and innovation. We are proud to extend our partnership and look forward to achieving new milestones together.”

### A Champion On and Off the Court

Novak Djokovic’s status as one of the greatest tennis players in history makes him a highly sought-after ambassador for global brands. With an unmatched career that includes 24 Grand Slam titles, multiple records in ATP tournaments, and a consistent presence at the top of the tennis world rankings, Djokovic has become a symbol of excellence and perseverance.

But Djokovic’s influence extends beyond his on-court achievements. The Serbian tennis legend has been actively involved in philanthropy, founding the Novak Djokovic Foundation, which focuses on improving education for children in Serbia and beyond. His charitable work and his global presence make him an ideal figure for Lacoste, a brand that prides itself on blending style with substance.

### Lacoste’s Longstanding Presence in Tennis

Lacoste’s relationship with tennis is deeply rooted in its history. The brand was founded in 1933 by tennis legend René Lacoste, a seven-time Grand Slam champion, whose nickname, “The Crocodile,” became the inspiration for the brand’s logo. Since then, Lacoste has become one of the most recognized names in tennis apparel, consistently merging innovation with timeless style.

Over the years, Lacoste has sponsored some of the biggest names in tennis, including Andy Roddick and Gustavo Kuerten. With Djokovic at the forefront of their sponsorship roster, Lacoste continues to maintain its position as a premier brand in tennis fashion.

### A Bright Future for Djokovic and Lacoste

As Djokovic continues his illustrious tennis career, Lacoste will be right by his side, providing top-of-the-line performance gear that is tailored to his needs on the court. Djokovic’s precision and focus as an athlete, coupled with his ability to continually evolve his game, perfectly mirror Lacoste’s commitment to innovation in sports fashion.

With Djokovic wearing Lacoste apparel, fans can look forward to witnessing more historic performances from the tennis icon. Whether he’s competing for Grand Slam titles or representing Serbia in international competitions, Djokovic’s partnership with Lacoste ensures that he will do so in style.

### Conclusion

Novak Djokovic’s three-year sponsorship extension with Lacoste marks the continuation of a fruitful relationship between one of tennis’s greatest players and one of the sport’s most iconic brands. This deal underscores Djokovic’s unparalleled status in the tennis world and Lacoste’s ongoing commitment to excellence in sports fashion. As Djokovic continues to break records and win championships, Lacoste will be there every step of the way, providing him with the perfect blend of elegance and performance both on and off the court.