Celebrating Seven Decades of Excellence: 49ers Introduce Limited 70th Anniversary “Levi’s Faithful” Jersey for 2026
June 9, 2025
SANTA CLARA, CA — The San Francisco 49ers, one of the NFL’s most storied franchises, are preparing to celebrate a monumental milestone in 2026: their 70th anniversary. In honor of seven decades of gridiron greatness, the organization unveiled a stunning new limited-edition jersey on Monday—the “Levi’s Faithful 70”, designed as a tribute to the team’s legacy, culture, and its fiercely loyal fanbase.
The announcement was made in a grand reveal ceremony held at Levi’s® Stadium, with current players, franchise legends, and hundreds of 49ers Faithful in attendance. Amid cheers, smoke effects, and a stirring video tribute to the team’s iconic moments, the 70th Anniversary jersey was brought onto the stage by Hall of Famers Jerry Rice and Patrick Willis.
A Jersey Built on Legacy
Dubbed the “Levi’s Faithful” edition, the new jersey blends vintage design cues with modern aesthetics. Featuring a rich scarlet base, matte gold numbers, and black trim accents, the jersey calls back to the classic 1994 throwbacks while introducing a sleek futuristic style for 2026.
On the left chest, a special embroidered 70th Anniversary patch stands out—a bold shield design housing five stars for each of the 49ers’ Super Bowl titles, surrounded by golden laurel leaves symbolizing glory and longevity.
“This jersey is more than a uniform. It’s a legacy,” said 49ers President Al Guido. “It honors the grit, passion, and perseverance of our players, coaches, and fans over the last 70 years. Whether you were in Kezar Stadium in 1946 or standing in the Faithful Zone at Levi’s in 2026, this jersey ties us all together.”
Collaboration with Levi’s®
In an unprecedented collaboration with Levi Strauss & Co.—the naming sponsor of the 49ers’ home stadium and a San Francisco icon in its own right—the jersey design also incorporates denim-inspired detailing inside the collar and locker tag. A stitched quote reading “Faithful Then. Faithful Now.” appears beneath the collar as a nod to the team’s beloved slogan.
“We wanted to bring a distinctly San Francisco feel to this anniversary,” said Jennifer Sey, Chief Brand Officer of Levi’s®. “This city, this team, and our brand have deep roots together. The Levi’s Faithful jersey honors that bond with style, substance, and unmistakable West Coast pride.”
A Nod to the Faithful
Only 1,946 individually numbered jerseys will be produced, referencing the team’s founding year. Each one comes in a commemorative display box featuring replica tickets from historic games, a collectible pin, and a photo booklet chronicling key moments in 49ers history.
Fans can begin pre-ordering the jersey starting July 1 through the official 49ers online store and select Levi’s® retail locations. Season ticket holders will receive early access and a chance to enter a sweepstakes for a VIP meet-and-greet with 49ers legends.
What’s Next: A Season of Celebration
The jersey launch kicks off what promises to be a season-long celebration of the franchise’s 70-year journey. The 2026 season will feature throwback game days, alumni tributes, halftime retrospectives, and community outreach events across the Bay Area.
“There’s a rich tradition here that goes beyond wins and losses,” said head coach Kyle Shanahan. “It’s about how this team has united generations of fans. This jersey captures that spirit, and I know our players are excited to wear it with pride.”
According to team officials, the jersey will make its on-field debut in Week 1 of the 2026 regular season during a high-profile Sunday Night Football matchup, where the team is expected to host a longtime rival—potentially the Dallas Cowboys
70 Years Strong—and Counting
Founded in 1946 as part of the All-America Football Conference before joining the NFL in 1949, the San Francisco 49ers have become synonymous with excellence, innovation, and championship pedigree. From the dynasty days under Bill Walsh and Joe Montana in the 1980s to the modern resurgence led by head coach Kyle Shanahan, the franchise has maintained a tradition of competitive football and cultural relevance.
Over the decades, the team has claimed five Super Bowl championships, produced dozens of Hall of Fame players, and helped define the West Coast offense—a system that revolutionized the NFL. Now, as they approach their eighth decade, the 49ers are once again embracing the opportunity to honor the past while inspiring the future.
“Seventy years is a remarkable achievement,” said Jed York, CEO of the San Francisco 49ers. “But we’re not just celebrating history—we’re building on it. This jersey and this anniversary are about recommitting to our mission: championships, community, and being Faithful to the Bay.”
Players and Legends React
The current roster has expressed excitement over the anniversary and the new uniforms. Star wide receiver Brandon Aiyuk praised the design on social media, writing, “This one is 🔥. Can’t wait to rock it at Levi’s.”
49ers legend Joe Montana, who attended the launch ceremony virtually, shared a heartfelt video message: “From the moment I put on the red and gold, I knew it meant something special. Seeing this anniversary jersey brings back so many memories. I’m proud of everything this team has accomplished, and even more excited for what’s next.”
Looking Ahead
The 49ers are expected to incorporate the 70th Anniversary branding across all aspects of their 2026 campaign—from merchandise and marketing to stadium signage and fan events. A traveling 49ers Legacy Museum exhibit is also being planned, set to tour major California cities including San Francisco, Oakland, San Jose, and Sacramento.
For fans, it’s a chance to reconnect with their favorite memories, relive iconic moments, and reaffirm their place in the Faithful family.
“Being a 49er isn’t just about Sundays—it’s a lifelong bond,” said long-time fan Carmen DeLuca of Daly City, who’s been attending games since the 1960s. “I’ve seen it all, from Brodie to Bosa. This jersey is a beautiful tribute to all of us who’ve been here through thick and thin.”
As the 2026 season draws near, one thing is clear: the San Francisco 49ers are not just celebrating 70 years of football—they’re renewing a legacy for generations to come.
And with the Levi’s Faithful jersey, they’re doing it in style.
Editor’s Note: Pre-orders for the 49ers 70th Anniversary “Levi’s Faithful” jersey open July 1, 2025, at 49ers.com/shop and select Levi’s® stores. Supplies are limited.
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