BREAKING NEWS: DALLAS COWBOYS TO BUILD COLLEGE FOOTBALL’S NEW CATHEDRAL! AT&T STADIUM MEGA-EXPANSION OF $512 MILLION APPROVED….

 

BREAKING NEWS: DALLAS COWBOYS TO BUILD COLLEGE FOOTBALL’S NEW CATHEDRAL! AT&T STADIUM MEGA-EXPANSION OF $512 MILLION APPROVED….

 

 

BREAKING NEWS: DALLAS COWBOYS TO BUILD COLLEGE FOOTBALL’S NEW CATHEDRAL! AT&T STADIUM MEGA-EXPANSION OF $175 MILLION APPROVED…

 

In a groundbreaking announcement that is sending shockwaves through the football world, the Dallas Cowboys have officially secured approval for a monumental $175 million mega-expansion of AT&T Stadium — one aimed at transforming the iconic venue into the premier destination for college football nationwide.

Billed as “College Football’s New Cathedral,” this ambitious project is designed to elevate AT&T Stadium into the undisputed hub for major NCAA events — from playoffs and bowl games to elite regular-season matchups and even recruiting showcases.

Cowboys owner Jerry Jones, known for his big vision and even bigger investments, unveiled the project at a packed press conference Monday morning, standing alongside representatives from the NCAA, local government officials, and executives from major college football conferences.

“This expansion is about more than seats and screens — it’s about creating a home for the heart and soul of college football,” said Jones. “We’re proud to lead the charge in building a stage that honors the pageantry, passion, and power of the college game.”

What the $175 Million Expansion Includes

The expansion, set to begin construction in early 2026 and finish by fall 2028, will include:

• A new 25,000-seat college football-specific bowl section within the existing stadium structure, customizable for different college programs.
• State-of-the-art locker rooms and team facilities built specifically for NCAA teams, separate from the Cowboys’ facilities.
• An on-site college football museum and hall of fame annex, showcasing legendary programs, players, coaches, and rivalries.
• Enhanced tailgating zones and fan experience zones, complete with student section-themed areas and marching band performance stages.
• Advanced broadcast studios and media centers to accommodate ESPN, FOX, CBS, and other major networks that cover college football.

 

NCAA and CFP Excited by the Vision

In a powerful show of support, College Football Playoff (CFP) Executive Director Bill Hancock praised the Cowboys’ commitment to the game.

“There’s nothing like college football — the traditions, the rivalries, the student-athletes. AT&T Stadium has hosted some of our biggest moments, and with this expansion, it’s poised to become the crown jewel of the sport.”

The stadium has already hosted several high-profile college football events including the Cotton Bowl Classic, the Big 12 Championship, and the 2015 College Football Playoff National Championship. With the expansion, Jones and the Cowboys are aiming for a long-term rotation spot in future CFP national title games.

 

Texas: The Heart of Football

Texas has long claimed the title of the football capital of America. With this announcement, the Cowboys are doubling down on that claim — asserting that the future of college football doesn’t just run through the South, but through the gates of AT&T Stadium itself.

Dallas Mayor Eric Johnson called the expansion “a generational project” that would not only boost the city’s economy, but also solidify its reputation as the heartbeat of football.

“The benefits to tourism, job creation, and year-round events will be enormous,” Johnson said. “This project isn’t just about football — it’s about Dallas becoming the ultimate destination for fans, families, and athletes alike.”

 

Big 12, SEC, and More Involved

While the Cowboys aren’t directly affiliated with any college program, multiple sources confirmed that the Big 12 and SEC conferences have already been engaged in discussions with the stadium’s event planning team. Among the possibilities being floated:

• Annual SEC vs. Big 12 Kickoff Classic
• Neutral-site rivalry games like Texas vs. Texas A&M
• College Football Playoff quarterfinals or semifinals in rotation
• Hosting rights for future College Football Hall of Fame Induction Weekends

Recruiting showcases, 7-on-7 camps, and even televised commitment ceremonies are also in development as part of the stadium’s new initiative to court the next generation of college stars.

Jerry Jones’ Lasting Legacy

For Jerry Jones, this expansion is more than a business decision — it’s deeply personal. A former Arkansas Razorbacks co-captain and national champion, Jones’ roots in college football run deep. This project marks what many believe could be the final major architectural contribution of his tenure as Cowboys owner.

“Before I was ever a Dallas Cowboy, I was a college football player,” Jones reflected emotionally. “Now, I get to give back to the game that gave me everything.”

 

Construction Timeline and Community Impact

The expansion is expected to create over 2,500 construction jobs and generate tens of millions in economic impact during the building phase. The Cowboys will work closely with local unions, universities, and minority-owned businesses to ensure broad community participation.

Although the Cowboys’ NFL schedule will not be disrupted, certain offseason events like concerts and rodeos may be adjusted to accommodate construction.

 

A New Era Dawns

With this bold move, the Dallas Cowboys are not just raising the bar — they’re building a new one. “College Football’s New Cathedral” is more than a name — it’s a declaration. A vision. And soon, a reality.

From fall Saturdays under the lights to the roar of the marching band echoing through a $175 million shrine to the game, AT&T Stadium is poised to become the home of football’s future.

And in true Texas style — it’s going to be big.