Joe Montana Joins the Dallas Cowboys as Assistant General Manager in Stunning NFL Front Office Move….
June 6, 2025
In a move that has caught the NFL world by surprise, the Dallas Cowboys have announced the appointment of legendary quarterback Joe Montana as their new Assistant General Manager. The decision marks Montana’s first official executive role in professional football, and it instantly elevates expectations for “America’s Team” heading into the 2025 season.
The news was formally confirmed by Cowboys owner Jerry Jones on Friday morning during a press conference at The Star in Frisco, Texas. Jones called the decision “a visionary step forward” and described Montana’s addition as “a championship mindset joining a championship franchise.”
From Field General to Front Office Executive
Joe Montana, a four-time Super Bowl champion with the San Francisco 49ers and widely regarded as one of the greatest quarterbacks in NFL history, now transitions from the broadcast booth and public life into a critical operational role within the Cowboys’ organization.
“Football has always been my life,” Montana said during his unveiling. “But this opportunity with the Cowboys allows me to contribute to the game in a new and meaningful way. I’ve spent years analyzing what makes a great team tick. Now, I get to help build one from the inside.”
Montana emphasized that this was not a symbolic or honorary title. His role as Assistant General Manager will see him deeply involved in personnel evaluation, draft planning, quarterback development, and leadership culture.
Working with Will McClay and Mike McCarthy
Montana will report directly to Cowboys Executive Vice President of Player Personnel Will McClay and will work in close partnership with head coach Mike McCarthy. With Dallas looking to end a nearly 30-year Super Bowl drought, the franchise hopes Montana’s championship pedigree and football intellect will inject a renewed sense of urgency and professionalism.
“Joe knows what it takes to win,” said McClay. “His insight into quarterback play, locker room dynamics, and high-pressure decision-making makes him an invaluable asset. This isn’t just about what he did on the field — it’s about what he brings off it.”
Montana will contribute to weekly personnel meetings, attend scouting sessions, and offer mentorship to players — particularly quarterback Dak Prescott, who is entering a critical season for both his performance and contract status.
Elevating Quarterback Play and Offensive Identity
Prescott, who was present at the announcement, expressed excitement about the opportunity to learn from one of the greatest to ever play his position.
“This is Joe Montana,” Prescott said with a smile. “He’s a living legend, and having him here is not just an honor — it’s a chance for growth. I’m eager to learn from him, whether it’s film, footwork, or just leadership.”
Montana is expected to play a key role in helping the coaching staff shape the Cowboys’ offensive identity. With offensive coordinator Brian Schottenheimer returning, Montana’s presence offers an additional brain trust as the team looks to get more out of its talented but inconsistent offense.
Building a Winning Culture
Beyond X’s and O’s, the Cowboys are counting on Montana’s leadership to influence locker room dynamics and organizational tone. Known for his calm under pressure and sharp focus, Montana brings decades of experience in high-stakes environments.
“I’ve been part of great teams and seen what separates contenders from champions,” Montana said. “It starts with mindset — belief, preparation, and accountability. That’s what I’m bringing here.”
Jerry Jones echoed that sentiment, saying Montana’s presence is a “message to every player and coach that we’re here to win it all — now.”
A Trendsetting Move?
Montana’s hire continues a growing trend of NFL teams tapping into the knowledge and star power of retired legends. While former players like John Elway and John Lynch have found success in executive roles, Montana’s entry into the Cowboys’ front office could open the door for more legendary quarterbacks to pursue similar paths.
“Joe’s hire shows that leadership and football IQ matter just as much as analytics and scouting,” said NFL Network’s Ian Rapoport. “It’s a blend of old-school knowledge and new-school strategy.”
Looking Ahead
Montana will begin working immediately with the Cowboys’ front office and coaching staff as preparations continue for training camp. With high
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