BREAKING: Netflix to Premiere Exclusive Documentary on the Life and Legacy of the Dallas Cowboys on the 12th
Dallas, TX – April 20, 2025
Netflix has officially announced that it will premiere a brand-new exclusive sports documentary centered on the Dallas Cowboys, one of the most iconic and polarizing franchises in NFL history. The highly anticipated feature-length film, titled “America’s Team: The Legacy of the Dallas Cowboys,” is set to debut globally on May 12, giving football fans unprecedented access to the rise, fall, and resurgence of the legendary franchise.
Chronicling nearly seven decades of Cowboys history, the documentary will dive deep into the team’s founding in 1960, its Super Bowl dynasty years, the star-studded rosters, front office drama, the cultural phenomenon surrounding the brand, and its relentless pursuit of a return to greatness. The film promises to be a compelling mix of nostalgia, insight, and untold stories that shaped not only a franchise — but the NFL
Netflix to Premiere Exclusive Documentary on the Life and Legacy of the Dallas Cowboys on May 12
Dallas, TX – April 20, 2025
In a move that’s already generating buzz across the sports and entertainment world, Netflix has announced the upcoming release of an exclusive feature-length documentary titled “America’s Team: The Legacy of the Dallas Cowboys.”
The film, which premieres globally on May 12, will explore the fascinating rise, iconic triumphs, and enduring legacy of one of the most influential franchises in professional sports history — the Dallas Cowboys.
Produced in collaboration with NFL Films and directed by award-winning filmmaker Antoine Fuqua, the documentary promises an in-depth, behind-the-scenes look at the Cowboys’ journey through decades of football dominance, cultural impact, controversy, and reinvention. With rare archival footage, never-before-seen interviews, and stunning visuals, “America’s Team” is poised to be one of the most comprehensive NFL documentaries ever produced.
A Franchise Unlike Any Other
Since their founding in 1960, the Dallas Cowboys have transcended football. With five Super Bowl championships, 23 division titles, and a global fan base, the Cowboys became a brand as much as a team — earning the nickname “America’s Team” during the late 1970s. Their signature star, navy-and-silver uniforms, and larger-than-life personalities have made them a symbol of both success and spectacle.
The documentary will explore this transformation, detailing how a franchise that began as a longshot expansion team quickly evolved into the NFL’s marquee attraction. From the coaching genius of Tom Landry to the dynasty years under Jimmy Johnson, the Cowboys’ championship runs of the 1970s and 1990s form a central narrative arc in the film.
“The Cowboys represent more than just football,” Fuqua said in a statement. “They’re woven into the fabric of American pop culture — from politics to fashion, from television to music. Their story isn’t just about winning games; it’s about building a brand, breaking barriers, and staying relevant through decades of change.”
Exclusive Interviews and Untold Stories
“America’s Team” will feature exclusive interviews with Cowboys legends including Troy Aikman, Emmitt Smith, Michael Irvin, Tony Romo, and Roger Staubach, as well as current stars Dak Prescott, Micah Parsons, and CeeDee Lamb.
Additionally, the documentary will highlight the pivotal role played by controversial and charismatic owner Jerry Jones, whose business acumen and headline-grabbing decisions helped elevate the Cowboys into a global sports powerhouse.
“We pulled back the curtain,” said executive producer Sarah Fields. “We spoke with players, coaches, owners, and fans. We heard the raw, unfiltered stories of locker room fights, Super Bowl celebrations, career-ending injuries, and what it’s like to carry the weight of an entire nation’s expectations.”
Family members of legendary Cowboys — including the late Tom Landry’s son, and descendants of early Cowboys greats — also contribute to the documentary, offering emotional insights and personal reflections.
The Cultural Impact
What sets “America’s Team” apart is its deep dive into how the Cowboys became a cultural force. The documentary examines the team’s ties to American politics, race relations, the evolution of sports marketing, and even fashion — tracing how the Cowboys Cheerleaders revolutionized sideline entertainment and became a pop icon in their own right.
In one segment, the film explores how the Cowboys dominated TV ratings for decades, how they handled national tragedies, and how their brand remained resilient even during down years.
“The Cowboys have often been at the center of national conversation — for better or worse,” says sports historian Dr. Ava Coleman, who consulted on the film. “They represent the American dream, the American ego, and sometimes the American contradiction.”
Fans React With Anticipation
Following the announcement, social media exploded with excitement from Cowboys fans, former players, and NFL lovers alike.
“I’ve been waiting for something like this for years,” tweeted one fan. “The Cowboys are the most talked-about team in football, but we’ve never seen the full story. Can’t wait!”
Hall of Famer and NFL analyst Michael Irvin added, “This is the documentary the world has been waiting for. You think you know the Cowboys? Wait until May 12.”
A Must-Watch Event
With the NFL entering a new era and the Cowboys once again contending for championship glory, “America’s Team: The Legacy of the Dallas Cowboys” couldn’t come at a better time. The film is expected to draw massive viewership, appealing to die-hard fans and casual viewers alike.
Whether you love them or love to hate them, one thing is certain — the Dallas Cowboys remain one of the most fascinating stories in sports history. And on May 12, Netflix is giving fans front-row access to a legacy that’s larger than life.
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