BIG CONGRATULATIONS: Supercross Star Chase Sexton Signs Groundbreaking $600 Million Deal with ESPN to Launch Global Motorsports Media Brand
April 12, 2025 — Los Angeles, CA
In a move that is being hailed as one of the most groundbreaking announcements in sports media history, Supercross superstar Chase Sexton has signed a massive $600 million contract with ESPN.
The deal makes him not only the highest-paid Supercross athlete of all time but also the first to launch a global motorsports media brand under the ESPN banner.
The announcement was made official earlier today at a press conference in Los Angeles, where Sexton, surrounded by his team, sponsors, and ESPN executives, expressed deep gratitude and excitement for what’s ahead.
“This isn’t just about my career — it’s about the future of the sport,” Sexton told the crowd. “Supercross deserves a bigger spotlight, and with ESPN’s reach and vision, we’re going to bring this sport to fans around the world like never before.”
Introducing “Throttle Media Powered by ESPN”
The central piece of the deal is a new brand called “Throttle Media Powered by ESPN.” Set to launch later this year, it will feature a wide range of original content including:
• Behind-the-scenes looks at the Supercross lifestyle
• Race-day coverage and training camp footage
• Athlete interviews, rivalries, and comebacks
• Docuseries, mini-films, and livestream events
ESPN has confirmed that Sexton will serve as executive producer and creative director, working closely with their production teams to ensure authenticity and storytelling excellence.
“We believe motorsports is entering a new era, and Chase is the perfect ambassador to lead that movement,” said ESPN Chairman Burke Magnus. “This deal is about storytelling, legacy, and bringing Supercross to the front of the global sports conversation.”
The Richest Deal in Supercross History
Valued at $600 million, the deal includes a multi-year partnership that gives Sexton equity in ESPN’s new motorsports division, a signature docuseries, and full creative control over the content tied to his name and brand.
Sources say this is the first time an active dirt bike rider has been given such an extensive media portfolio — effectively positioning Sexton as a trailblazer for how motorsports athletes can expand their influence beyond the track.
Reactions Across the Supercross World
The Supercross community, from fans to fellow riders, has responded with overwhelming support.
“This is the kind of bold move that elevates the entire sport,” said Supercross analyst and former champion Ricky Carmichael. “Chase is doing what no one has ever done, and he’s taking all of us with him.”
Social media was flooded with congratulatory messages, including posts from top athletes in motocross, NASCAR, and even the UFC — all praising Sexton for turning passion into platform.
What’s Next?
Sexton will continue racing while simultaneously developing content for Throttle Media. The first official series is expected to premiere on ESPN+ in late 2025, with additional international events and collaborations already in the pipeline.
Chase Sexton’s journey from dirt bike prodigy to global media mogul has begun — and Supercross may never be the same again.
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