BREAKING NEWS: 49ers Star QB Brock Purdy REJECTS $419 Million Nike Contract After Announcing He Won’t Be Able to Fulfill Long-Term Endorsement Commitments
Santa Clara, CA – May 11, 2025
In a move that has stunned the sports business world, San Francisco 49ers quarterback Brock Purdy has officially rejected a $419 million endorsement contract from Nike, citing personal and professional reasons that prevent him from fulfilling long-term commitments off the field.
Purdy, who led the 49ers to back-to-back NFC Championship appearances and has become one of the NFL’s most popular and marketable players,
made the announcement during a press conference at Levi’s Stadium on Saturday afternoon.
“I’ve been incredibly honored by Nike’s belief in me,” Purdy said. “But after deep conversations with my family, coaches, and faith advisors, I’ve decided that I cannot take on an endorsement of this size at this time. I need to stay focused—fully—on football, my teammates, and my personal growth.”
A Massive Deal Walked Away From
The Nike contract, reportedly worth $419 million over 10 years, would have made Purdy one of the highest-paid athletes in terms of endorsements—surpassing recent contracts signed by Patrick Mahomes and Joe Burrow.
Sources familiar with the deal said the package included signature apparel lines, international brand campaigns, and a “Purdy Prodigy” youth football initiative, which was set to launch globally in 2026.
Why He Turned It Down
Purdy’s decision stunned fans and brand executives alike, but the quarterback remained composed in his explanation.
“I’m 25 years old. I still have so much to prove on the field. I don’t want to be distracted by global media tours or corporate obligations that pull me away from the locker room,” he said. “I owe my all to this team, and I won’t let anything compromise that.”
Purdy, known for his humility and strong Christian faith, has consistently emphasized that his focus is on integrity and performance, not fame or fortune.
Reaction Across the NFL
The decision has drawn praise from current and former players, many of whom view it as a rare act of principle in a business-driven league.
George Kittle, Purdy’s top target and teammate, said, “That’s Brock. He’s not chasing headlines—he’s chasing rings. I’ve got nothing but respect.”
Former QB Drew Brees added on NBC: “In a time when endorsements dominate the headlines, Brock just showed what it means to be grounded. That takes guts.”
What’s Next for Purdy?
Despite rejecting the Nike offer, Purdy’s popularity continues to soar. He remains under contract with smaller brands aligned with his personal values, including faith-based athletic wear company Disciplined Threads, and is reportedly working with a nonprofit to support underprivileged youth in California and Iowa.
He enters the 2025 season as a top MVP candidate and the unquestioned leader of a 49ers team with Super Bowl aspirations.
“This isn’t about turning my back on opportunities,” Purdy concluded. “It’s about making sure I honor the ones I already have.”
Respect, focus, and legacy. That’s Brock Purdy.
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